BernzOmatic® Fat Boy™ Gassed and Ready to Debut at Talladega on Jamie McMurray’s No. 26 Ford
BernzOmatic Hopes to Torch the Field as Primary Sponsor of Roush Fenway Fusion for the Official Launch of the New Fat Boy Fuel Cylinder
HUNTERSVILLE, N.C. September 29, 2008 - BernzOmatic®, a leading global manufacturer of hand-held torches and accessories, announced today that its all new Fat Boy™ fuel cylinder will debut as the primary sponsor for Jamie McMurray's No. 26 Roush Fenway Racing Ford during this weekend's NASCAR Sprint Cup Series race at Talladega SuperSpeedway.
The car will sport a unique blue and black paint scheme for BernzOmatic’s Fat Boy, an environmentally-friendly fuel cylinder that features 20 percent more fuel than standard fuel cylinders, and will be “gassed” and ready to go Sunday when the green flag falls at 2:00 p.m. (EST).
“We’re having a lot of fun promoting the new ‘Fat Boy’,” laughed McMurray. “Since we are talking about an incredible, new, innovative propane cylinder, we have been able to play on the ‘gas’ theme in a joking manner...things like ‘laugh your gas off’ and ‘Fat Boys have more gas.’”
“We're going to Talladega next weekend with a great car and a really cool paint scheme. It would be great to put the ‘Fat Boy’ in Victory Lane. I've always had good cars at Talladega, and with a little help from BernzOmatic, hopefully we'll torch the competition next weekend.”
McMurray has excelled over the years at the 2.66-mile Talladega track, posting three top-five results in 12 starts.
The new Fat Boy cylinders are the latest innovation from BernzOmatic, a leading global manufacturer of hand-held torches and accessories. They contain 20 percent more fuel than standard 14.1 oz. cylinders, providing users with longer run times. Additionally, the cylinders have a 25 percent height reduction for greater accessibility in tight spaces.
Fat Boy propane cylinders meet the environmental demands of today's consumers. The cylinders include patent-pending Green Key® technology, which is a simple device that, when inserted into an empty propane cylinder, releases all remaining fumes, effectively depressurizing the cylinder so it can be recycled by the consumer's local steel recycler.
In addition to refreshed in-store communications, the Fat Boy product launch is being supported by an aggressive marketing campaign, including a "Laugh Your Gas Off" viral marketing campaign where users compete to create the most compelling tag line for the Fat Boy (winner was recently named: Dave Farmer from Center Point, Iowa; Slogan was “A Fat Boy Will Kick Your Skinny Gas”), a national radio advertising campaign, online advertising, and a national sweepstakes.
Fat Boy fuel cylinders are yet another innovation from BernzOmatic, the experts in fire and heat technology, as the company continues to transform the power of the flame into professional quality results. Fat Boy propane cylinders are available at home improvement and hardware stores nationwide.
About BernzOmatic
In 1876, Otto Bernz founded the Otto Bernz Co. in Newark, N.J. to sell plumbers' tools, furnaces, and torches. The company was renamed BernzOmatic in 1940, and has since been recognized as a highly respected global brand, focusing on manufacturing and marketing best-in-class hand held torches and accessories for professionals and consumers. BernzOmatic, an affiliate of Newell Rubbermaid Inc., continues to drive consumer innovation with outdoor living and leisure time products, such as flexible utility lighters. For more information about BernzOmatic and its products, call 1-800-654-9011 or visit www.bernzOmatic.com.
Green Key® is a registered trademark of The Coleman Company, Inc.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating 13 motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; and three in the Craftsman Truck Series with Darnell, Braun and Joey Clanton; and one in the ARCA RE/MAX Series with Ricky Stenhouse, Jr. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.
BernzOmatic Media Contact:
Kelly Rouse
Senior Marketing Communications Manager
kelly.rouse@bernzOmatic.com